7 reasons selling fair trade can increase sales

Posted on January 25, 2011 by Katie Moore

7 Reasons to sell Fair Trade

So you are a business owner, and you must consider several different factors when making a decision on what products to cary in your store: cost, marketability, need, space, brand, creative edge etc..

Now, there is one more thing to consider, where are your products coming from? Why do you care? Because more and more, your customers are going to be looking to do more conscious buying. As you watch the market shares of Whole Foods rise, you know that consumers are becoming more aware of their bodies, the planet, and yes…what they are buying.

You can get in front of this conscious movement and give your store one more reason for your customers to buy from you, instead of your neighbor, who is still thinking about how to get more people in the door. The following is a list of reasons to consider selling FAIR TRADE products:
It is an excellent selling point that is not going away.

It is a win win for you and for the person/ cooperative making the items you are selling.

People need to feel good about what they do, and what they buy. You will give them this opportunity.

Fair Trade gives you a story. People love a story and when they know that what they just bought actually can change a life, it makes them more enthusiastic about it.

When people feel good about something they talk about it. When they talk about the products they are buying from you, they are talking about you.

You can have peace of mind that what you are selling is contributing to the world instead of exploiting the people in it.

Its good Karma!

Discover how this adventure led my husband and I to start an online fair trade business:

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